You have likely heard of crowdfunding if you are online ever, which we all seem to be. By using crowdfunding, people are able to raise awareness of a cause and financial support. This is typically done on an online platform to raise funds from a crowd of people.
One thing crowdfunding is not is a charitable contribution. Instead, it is an exchange for something. In other words, the campaign offers some sort of perk or reward fro the funds received.
You may be wondering how this works. It is pretty simple, actually. A film maker can use the crowdfunding platform to raise money for their project. In exchange, they can offer those funding them with perks such as seeing the movie or swag.
Have you asked yourself if crowdfunding is right for you and your project? Well, that isn’t a one size fits all answer. Crowdfunding may not be a good idea for you or what you are working on. There are a lot of things to consider with crowdfunding, and only you can decide if it will be right to try.
Here are some things to consider with crowdfunding:
- Do you have something you can show? People like to see something that lets them know what exactly their funds are supporting. Maybe you have a strong reel or storyboard you can show them. Once they see what you have, they will want to know you plan to follow through to create something amazing. Most people want to be a part of something, you just need to give them a peek of what you have first.
- Is there an audience for you? Figure out who will be the audience for your film. Where do they like to hang out? Will your film interest them? What about it will make them want to tell others about your film? How are you planning to communicate with your audience?
- Do you have time to crowdfund? These campaigns take a good amount of time to plan, fun, and complete. If you are already short on time with your day job, family, and trying to make a movie, do you have the time to add this to your already busy schedule? Be realistic with yourself on this.
There are a lot of other things to consider with crowdfunding, but these points will get you started on your consideration.
Another thing to think about, though, is that you may not know whether you are ready to try it or not until you jump in and give it a try. Taking action can answer a lot of questions for you. And remember, if you try a campaign and it doesn’t work out for you, it is okay. Learn what you can from it and apply those lessons the next time.
In film making, perseverance is a big factor.